A Cannes shortlist for a programme created by Ogilvy Kolkata to generate awareness amongst school children in Kolkata about global warming on behalf of AICMED in association with Rollick ice cream!
Ice lollies were distributed to the children. When you ate the lolly a message was revealed on the stick: alongside a picture of a polar animal in distress was the line, ‘When polar ice melts, they die. Stop global warming. Visit www.aicmedindia.org.’
The website gave out dos and don’ts that would help prevent global warming. Children were also encouraged to become eco-ambassadors to spread the important message