Writer | Sumanto Chattpopadhyay

Galumphing English: Language on a wording spreeMy article has been published by the Jadavpur University journal, The Dawn.
Our WWF campaign

http://theinspirationroom.com/daily/2009/wwf-species-conservation-in-india/
Case study on UTI Bank being rebranded as Axis Bank

http://www.icmrindia.org/casestudies/catalogue/Marketing/UTI%20Bank%20to%20AXIS%20Bank-A%20Corporate%20Rebranding%20Exercise.htm
My interview on multifaceted me

http://archive.thelabel.in/community/the-wild-one/
My article on advertising in a recession and beyond

http://www.ogilvy.com/On-Our-Minds/Articles/January-2013-The-worst-of-times-is-the-best-of-times-to-incubate-brands.aspx
My interview on my career

http://www.adgully.com/exclusive-skill-is-important-but-nothing-without-loyalty-ogilvy-s-sumanto-chattopadhyay-51737.html
The Divine Network – short story on Durga in the digital age

http://www.telegraphindia.com/1111002/jsp/graphiti/story_14577083.jsp
Trekking The Inca Trail“People used to be travelers… Now they’re tourists,” writes Mark Adams in Turn Right at Machu Picchu, quoting his guide John Lievers on his trek along the Inca trails. The book is, in turn, my guide on my trek in the Peruvian Andes – a place where you can still…
La nostalgie de la boue: Musings on Lingerie by Sumanto ChattopadhyayA piece I wrote for The Economic Times on the outward manifestations of inner wear.
The worst of times is the best of times to incubate brands

My article in The Strategist, Business Standard, India. It has been featured in the website of Ogilvy & Mather as well